whatisiC360

When social media data interacts with your corporate data

It starts with your concerns…

iC-360 enables organizations to research, analyze and discover customer behavioral patterns by leveraging and interpreting various source of data like social media networks and proprietary corporate data. We bring simple answers to complex questions every Marketing Director asks himself: how do my customers perceive my product, my product range, my company? How does this perception differ by channel? What people communicate socially about us? What is the trend? The challenge is collecting, real-time processing and analyzing data on customer behaviour patterns and preferences. For example, what they purchase and when, how they perceive your brand and why, what they would change and how.

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Opportunities

  • Explore and understand user sentiment drivers, Key influencers and customer experience of the brand, service and products
  • Uncover the behavioral patterns across customer segments and cultural barriers
  • Measure the market pulse, share of voice and brand reputation
  • Determine the effectiveness brand communication and consumer responses
  • Use predictive analytics to engage consumer experience in the product development process

These datasets are enormous, intricate and complex, and unwieldy – hence the term, BIG data. (insert images from powerpoint presentation)

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Benefits

Through better customer analytics from social media, marketing managers will be able to align their deployment of resource to achieve the highest value and avoid the costs and inefficiencies of marketing them at the wrong time. Some of the other benefits of iC-360TM include:Provide executive management with 360° view of customer and market insight

  • Act intelligently and quickly to changing market conditions
  • Improve customer satisfaction with experiences and engagement
  • Gain complete view of customer activity across channels
  • dentify potential competitive advantages * Discover what influences buying behavior
  • Develop more effective loyalty programs
  • Manage brands effectively in social media
  • Identify characteristics for better segmentation
  • Measure the market pulse, share of voice and brand reputation compared with competition
  • Determine the effectiveness of marketing touches and messages in buying behavior
  • Using predictive analytics on social media to discover patterns and anticipate customers’ problems with products or services
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iC 360 is a full service Big Data company

The Single Customer View (SCV)

Big Data solves this, but how easy it is to deploy and how easy it is to access and understand the information? Is the information meaningful and actionable? We make it easy with our On Demand service and our Single Customer View Imagine accessing all your customer behaviour dashboard on a simple glance on your iPhone? We have done it.